"The Focus Story" begins with Kyla Fawcett's unwavering passion for livestock photography, leading her to establish Focus Marketing Group, Inc. in October 2011. Over the past decade, the agency has evolved from a leap of faith to a market leader, boasting a team of innovative and forward-thinking individuals who have propelled the livestock industry forward.
Kyla Fawcett discovers her love for livestock photography at a young age while growing up on her family's farm in rural South Dakota. Influenced by family friend and neighbor, Ron Bruns, she develops a keen interest in cattle knowledge and shows her dedication by winning banners and trophies.
Pursuing Her Dreams
After graduating from South Dakota State University in 2003 with a degree in ag journalism, Kyla Fawcett embarks on her professional journey as the Director of Communications at the American Maine-Anjou Association (AMAA) in Platte City, MO.
A Leap of Faith
In October 2011, Kyla Fawcett takes a bold step and starts Focus Marketing Group, offering photography and video services, print and web design, and sale consultation to the livestock industry.
Rising to the Top
With an innovative and forward-thinking team, Focus Marketing Group establishes itself as a leading agency in the livestock industry, pushing the boundaries and setting new standards.
Celebrating a Decade
In 2021, A decade of hard work, dedication, and passion culminates in a successful milestone for Focus Marketing Group, commemorating 10 years of excellence.
A Bright Future:
As Focus Marketing Group continues to grow and evolve, it remains committed to delivering top-notch services, elevating livestock marketing, and empowering clients for long-term success.
A Passionate Team
United by a shared passion for livestock marketing, the entire team at Focus Marketing Group thrives under the inspiring leadership of Kyla Fawcett. Each member is committed to delivering excellence across all aspects of their services, be it top-notch photography, captivating videography, striking print and web design, or insightful sale consultation. With a strong emphasis on delivering top-notch customer service, the team creates enduring partnerships built on trust and mutual success.